Why you don't want your companies name in the headlines
Over 6 Billion Records have been breached since 2013. These super high profile smash and grab attacks on global scale cloud service providers, such as Google, Twitter, Evernote, mean the focus on better security is not just important for your customers and employees; but also crucial for your brand.
The balance between user friendliness and credible security is a key issue for any provider or web site owner needing to improve their secure authentication. But is there an authentication service that gets the balance right? We know usernames and passwords are a no-no, and hardware tokens are cumbersome, so how about an authentication service that requires no hardware, can be used for any digital service, on any device, with an easier experience than passwords? Wouldn't that be innovative.
Better Security should Start with True Two-Factor Authentication
In today's application, security and operations owners must deal with the ever increasing and unpredictable demand to securely authenticate more internal, external and mobile users and devices and do so at the scale and speed of today's Mobile Internet.
In response to this, they continue to attempt to ratchet up their password-based security with incremental investments in new and higher levels of two-factor and two-step authentication, doing nothing to defuse the ticking time bomb of a breach of their password database or to make life easier for users, who are increasingly frustrated with concocting, remembering and using complex passwords, technologies and processes.